| Primary purpose | Video messaging and async communication | AI-generated SOPs from screen recordings |
| Output | A video your team watches | A professional SOP document with steps, screenshots, and time data |
| Narration use | People watch and listen | AI transcribes and incorporates reasoning into written steps |
| Screenshots | Manual (pause and screenshot) | Automatic extraction at each step with annotations |
| Time analysis | Video length only | Per-step timing, bottleneck detection, optimization suggestions |
| Searchable | No — have to watch the whole video | Yes — text-based SOP with Ctrl+F, AI search, and knowledge base |
| Onboarding | New hire watches videos | New hire follows written steps with screenshots and expected results |
| Price | $15/user/month | $29/month flat (Pro) |